Privacy Policy
Last revised: August 13, 2026
Scope of Policy
Metlok Lifetime Roofing Florida Site:
This Privacy Policy applies to Personal Information we collect on Metlok Lifetime Roofing and any other official Metlok Lifetime Roofing websites and applications, including, but not limited to, the Metlok Lifetime Roofing mobile site, Metlok Lifetime Roofing websites and applications, official sweepstakes entry forms, forms linked to this Privacy Policy, mobile applications, and other related applications linked to Metlok Lifetime Roofing products and services (collectively, the “Sites”). This Privacy Policy is incorporated into Metlok Lifetime Roofing “Site Terms and Conditions of Use.”
Personal Information:
“Personal Information” means any information that may be used to identify an individual (or household), including, but not limited to, identifiers (e.g., names, phone numbers, physical mailing addresses, email addresses, social security numbers), familial information (e.g., spouse/partner name, names of children/dependents, birthdates of family members), characteristics of protected classifications (e.g., race, ethnicity), biometric information (e.g., fingerprints, signature), electronic network activity information (e.g., browsing or search history), payment information (e.g., credit information, credit card information), location (e.g., GPS, IP address), employment-related information, education information, or other non-public information unique to you. Personal Information also means information that can be used to identify you when put together with other data, such as your browser type, the URL of the previous website(s) you visited, your Internet service provider, the operating system of the devices you use, and your Internet protocol (“IP”) address.
Third-Party Sites:
When you provide Personal Information to us on a third-party site, the information you provide may be separately collected by that third party. Only Personal Information collected directly by Metlok Lifetime Roofing Florida, behalf, is covered by this Policy. The information collected by third-party sites are subject to the privacy practices of those third parties. Privacy choices you make with third parties will not apply to our use of your Personal Information collected through our Sites. Also be aware that our Sites contain links to other sites not owned or controlled by Metlok Lifetime Roofing Florida, and we are not responsible for the privacy practices of those other sites. Finally, Metlok Lifetime Roofing Florida may use third-party services on the Site to provide you with a better online experience or for other reasons.
Your Consent
Adult Consumers:
By using the Sites, you consent to the terms of this Privacy Policy as well as Metlok Lifetime Roofing Florida processing, use, and potential disclosure of your Personal Information for the purposes provided in this Privacy Policy.
In addition, certain portions of the Sites may request the entry of your contact information, including, but not limited to, the telephone number for your residence or cellular device. By providing such information, you agree and authorize Metlok Lifetime Roofing to contact you for the purposes stated below, including, but not limited to, SMS messages (including text messages), calls using a prerecorded message or artificial voice, and calls/messages delivered using an auto telephone dialing system or automatic texting system.
Please note that if you call us on the telephone or if we call you on the telephone, your call may be recorded. By providing information to us over the telephone, you consent to the terms of this Privacy Policy as well as Metlok Roofing’s processing, use, and potential disclosure of your Personal Information for the purposes provided in this Privacy Policy.
Not withstanding any current or prior election to opt-in/opt-out of receiving telemarketing, other calls, or SMS messages (including text messages), by providing your contact information, you hereby expressly consent to and authorize contact by us, our agents, representatives, affiliates, or anyone calling on our behalf for any purposes relating to our products and services, which may include advertising or telemarketing messages. You agree this consent applies to the specific number(s) you have provided to us now or in the future, or numbers we can reasonably associate with your account (through skip trace, caller ID capture or other means). You certify, warrant, and represent that the telephone number(s) you have provided to us or will provide to us in the future are your contact numbers and that you will promptly alert us when a particular telephone number is no longer associated with you. Further, you understand that your cellular or mobile telephone provider will charge you according to the type of plan you carry. Any consent you give to Metlok Lifetime Roofing may be revoked by you at any time as to each method of communication. If you want your phone number to be on our “Do Not Call List”, please register for the “Do Not Call Registry” at https:/www.donotcall.gov/register.html.
SMS/Text Message Program — Verbal Opt-In:
Metlok Roofing will be collecting opt-in verbally from their customers. The customers will be able to opt in to receive messages either in person at their physical location, or over a phone call if the customer calls. When a customer is registered for the first time, they are asked to provide the phone number, and staff is trained to ask if the customer would like to opt in to SMS-based billing notifications, appointment reminders, dispatch notifications and job completion surveys. Customers will be informed that communications may include AI-generated voice and text messages and may be delivered using automated dialing technology. They will be verbally informed that “Message and data rates may apply”, “Message frequency may vary”, and they can “text HELP for support or more information and STOP to unsubscribe at any time and no further messages will be sent.” They will also be informed that their phone number will not be shared with third parties for marketing or promotional purposes. Privacy Policy & Terms
SMS/Text Message Program — Online Opt-In:
By submitting this form and signing up for texts, you consent to receive text messages from Metlok Roofing at the number provided, including messages sent by AI-generated voice and text and automated dialing technology. Consent is not a condition of purchase. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying STOP or clicking the unsubscribe link (where available) and no further messages will be sent. Reply HELP for help. Information will not be shared with third parties for marketing or promotional purposes. Privacy Policy & Terms & Conditions.
Information About Minors:
Metlok Lifetime Roofing Sites are neither structured nor intended for users who are minors. Metlok Lifetime Roofing does not target, promote, or market products or services to minors. We do not knowingly collect Personal Information from minors, as defined by law. If we discover we have received Personal Information from a person under the age of 18 years without proper authorization, we will take reasonable steps to delete that data as quickly as possible.
Information We Collect About You
Contact information:
Metlok Lifetime Roofing collects contact information provided by you when you visit our Sites. This includes, but is not limited to, names and usernames, business name (if applicable), purchase history, billing and shipping addresses, phone numbers, email addresses, the location where you purchased Metlok Lifetime Roofing products, and other digital contact information.
Payment Information:
Metlok Lifetime Roofing collects your payment information when you purchase our products and services. This includes, but is not limited to, information from your credit or debit card, personal check, PayPal account (or other electronic payment service provider), or gift card. Payment information is used for payment processing and fraud prevention. Metlok Lifetime Roofing will not use your payment information for any other purpose.
Applications for Employment:
Metlok Lifetime Roofing may place job openings on the Sites that allow you to provide your Personal Information in connection with an application for employment. We collect your Personal Information, contact instructions, and information related to applicable work experience through online forms and other means.
Information Needed for Warranty Claims:
When you make a claim under one of our written warranties, Metlok Lifetime Roofing will collect Personal Information from you relating to the initial purchase of the product to process the warranty request and prevent fraud.
Demographic Information:
Metlok Lifetime Roofing collects information about who you are, what you do, and where you live. This helps us put your feedback about our products and services into context so that we may serve you better in the future.
Location Information:
Metlok Lifetime Roofing collects location data obtained from your mobile device’s GPS or your IP address, depending on whether you are visiting the mobile or online version of our Sites. In addition to any other uses noted in this Privacy Policy, we may use this location data to find an Metlok Lifetime Roofing dealer close to you.
Communications and Promotions:
Metlok Lifetime Roofing collects information provided when you communicate with us via blogs, social media sites, other offline communications (e.g., paper mailers, trade show attendance forms), or other online or in person communications (e.g., electronic entry forms, contact us forms). In addition, we may require that you provide Personal Information to access more detailed descriptions of our products or services or to better find products and services that we wish to market to you, which will then allow us to engage you in follow-up communications or to verify requests received from you. Further, the Sites sometimes include notices of promotions for which you can submit an online entry.
Surveys and Polls:
Metlok Lifetime Roofing values your opinions and comments, and we may conduct online surveys or polls. Participation in these surveys and polls is always optional. The Personal Information collected via polls is aggregated and used to make improvements to the Sites and to develop useful content, features, and promotions for visitors to our Sites. The identity of survey or poll participants is anonymous unless the survey or poll either specifically requests Personal Information or otherwise states information is collected.
Other information:
We collect information about the browser you are using as you visit our Sites. We may also track the specific pages you visit, the website you came from, or the website you visit once you leave ours.
How We Collect Information About You
You Provide the Information:
We may collect your information, including Personal Information, through online forms, information you enter, or otherwise provide to us when purchasing our products or services, completing job applications, entering sweepstakes, or any other methods by which you provide your information to us.
Information You Enter but Do Not Submit:
Information you type into a form on the Sites may be collected and retained as you enter it, before and whether or not you complete or submit that form. This means that if you begin an inquiry, quote request, or other form and do not finish it, the information you had entered — which may include your name, telephone number, email address, and property address — may still be recorded, stored, and provided to our team, and may be used to contact you about the request you began. If you do not wish us to retain such information, please do not enter it into the Sites, or contact us using the details below to request its deletion.
Analytic Tools:
Metlok Lifetime Roofing, like other website operators, uses analytic and reporting technologies to automatically record Personal Information, such as Internet domain/host name, IP address, browser software, operating system types (e.g., Mac OS, Windows OS, Android OS), clickstream patterns, and the date/time of Site visit. Metlok Lifetime Roofing may aggregate this information to measure how the Sites are being used and to continuously improve the content and integrity of the Sites.
Session Recording and Heatmaps:
Metlok Lifetime Roofing uses third-party session recording, replay, and heatmap technologies that automatically capture your interactions with the Sites. These technologies may record pages viewed, mouse movement, clicks and taps, scrolling, the size and type of your device and screen, errors encountered, and information you type into fields on the Sites, including information you do not submit. These recordings are used to diagnose technical problems, understand how visitors use the Sites, and improve their design and content. They are hosted and processed by third-party providers on our behalf.
Identifiers, Analytics, and Site Testing:
We and our third-party providers assign and store identifiers — in cookies, local storage, or similar technologies on your device — that allow us to recognize the same browser or device across pages and across separate visits, and to associate your activity on the Sites with those visits over time. We also test different versions of our pages, content, and features, and we record which version was shown to you and how you interacted with it, so that we can measure which performs better. Where information collected in this way is combined with information you provide, such as your name or contact details, we treat the combined information as Personal Information under this Policy.
Advertising, Conversion, and Call Tracking:
The Sites contain advertising and measurement technologies — commonly called pixels, tags, or software development kits — provided by advertising platforms, search engines, social media networks, and neighborhood and local-listing services. These technologies may collect your IP address, device and browser information, the pages you view, the advertisement or link that brought you to the Sites, and the actions you take on them, such as submitting a form or clicking to call. They may be used to measure the performance of our advertising, to attribute inquiries to a particular advertisement or channel, to build audiences, and to show you advertising for Metlok Lifetime Roofing on other websites and services. We also use call-tracking technology that may display a different telephone number depending on how you reached the Sites, and that records information about calls placed to those numbers, such as the number you called from, the date and time, and the duration of the call. These third parties may set their own cookies and may use the information they collect in accordance with their own privacy policies.
Mobile Applications:
If you elect to install the mobile versions or mobile application versions of the Sites, Metlok Lifetime Roofing may collect your geographic location, data about your use of the mobile application, the type of device you use and its operating system, unique device identifiers, IP address, and use of mobile coupons in a transaction, among other things.
Tracking Cookies:
Metlok Lifetime Roofing relies on “cookies” to gather data on who visits its websites, track user trends, and remember the preferences of visitors to the Sites, among other things. Some cookies on the Sites collect data using third party tools. Metlok Lifetime Roofing uses third parties to gather certain Personal Information to create activity and trending reports. Metlok Lifetime Roofing contracts with third parties, for these reporting services.
With most browsers, you can refuse cookies by turning them off or requesting a warning prior to accepting cookies at the request of a website. You can go to your browser settings at any time to change your cookie preferences or delete the cookies deployed by the Metlok Lifetime Roofing Sites during a previous visit.
In addition to your browser settings, most advertising platforms provide their own controls for limiting personalized advertising, and many browsers and devices offer settings such as “Do Not Track” or limits on cross-site tracking. Blocking or deleting cookies and similar technologies may prevent some of the collection described above, but it may also affect how parts of the Sites function. You may also contact us using the details in this Policy to ask what information we hold about you, or to request that we delete it — including information you entered into a form on the Sites but did not submit.
How We Use Information About You
In addition to the business purposes discussed in the section “Information We Collect About You,” Metlok Lifetime Roofing uses Personal Information (collected from you and/or your device) for system administration purposes, to enhance your experience while on our Sites, to market our goods and services, and to otherwise transact or communicate with you. Consistent with applicable law and the choices you make, specific uses may include, but are not limited to, the following:
- Compiling figures for market research, data analytics, and website performance.
- Providing descriptions of our products and services when you need them.
- Noting color, style, and design preferences as you move through our Sites.
- Displaying advertisements personalized to individual interests or preferences, either on our Sites or the sites of third-parties.
- Tracking the effectiveness of our marketing efforts.
- Setting in-home appointments upon your request.
- Collecting information for lead-generation or the sale of additional products/services.
- Assisting with the procurement of financing for your purchase of Metlok Lifetime Roofing products and/or services or rehabilitating your credit for the future purchase of Universal Roof & Contracting products and/or services.
- Considering you for employment at Metlok Lifetime Roofing.
- Facilitating transactions for the procurement of replacement parts.
- Demonstrating Metlok Lifetime Roofing compliance with our legal obligations, policies, and procedures.
- Any uses described in this section are not exclusive, and there may be additional uses for Personal Information indicated elsewhere in this Privacy Policy.
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